Senior Business Development & Sales Executive

Hybrid
Senior Level
Ontario, Canada

About the Role

Floating Binary is seeking an experienced, results-driven Senior Business Development & Sales Executive to lead customer acquisition and revenue growth for Okulo.

Okulo is a software platform designed to help small and growing businesses streamline hiring, contracts, background checks, and people operations, with AI reducing repetitive administrative work.

We are looking for a commercially driven sales professional who can identify opportunities, build relationships with business decision-makers, and convert prospects into customers.

This is a hands-on, individual contributor role with significant ownership. You will work directly with the founder to develop and execute sales strategies, establish a strong customer pipeline, and build repeatable customer acquisition processes.

Our initial focus is on small and growing businesses in Ontario, with opportunities to expand into additional markets.

Key Responsibilities

Own the end-to-end sales process, from prospecting and lead generation through negotiation, closing, and customer handoff.
Identify, research, and engage prospective customers, including business owners, founders, and hiring decision-makers.
Develop and execute outbound sales strategies across email, LinkedIn, telephone, referrals, and in-person networking.
Conduct discovery calls and product demonstrations, clearly communicating Okulo's value to prospective customers.
Build and maintain a qualified sales pipeline, manage follow-ups, and consistently advance opportunities toward conversion.
Develop relationships with business associations, professional networks, and strategic referral partners.
Identify customer pain points, buying motivations, and objections to improve sales messaging and positioning.
Collaborate directly with the founder on pricing, sales strategy, customer acquisition, and market expansion.
Maintain accurate CRM records, sales forecasts, and performance reports.
Contribute to the development of repeatable sales processes, playbooks, and customer acquisition strategies.
Meet agreed targets for qualified opportunities, customer acquisition, and revenue generation.

Requirements

5+ years of experience in B2B sales, business development, or a related revenue-generating role.
Demonstrated success in prospecting, managing sales pipelines, negotiating, and closing new business.
Experience selling software, SaaS products, or technology-enabled business solutions.
Strong understanding of consultative selling and customer discovery.
Ability to engage confidently with business owners, founders, and senior decision-makers.
Excellent communication, presentation, negotiation, and relationship-building skills.
Proven ability to work independently, manage priorities, and deliver measurable results.
Experience using CRM platforms and modern sales prospecting tools.
Comfortable operating in an early-stage environment with evolving processes and priorities.

Preferred Qualifications

Experience selling B2B SaaS solutions to small and medium-sized businesses.
Familiarity with HR technology, recruitment software, applicant tracking systems, or business operations platforms.
Experience building sales pipelines or entering new markets from an early stage.
Existing relationships within Ontario's small-business or startup ecosystem.
Experience working directly with startup founders or early-stage technology companies.

What We Offer

The opportunity to play a significant role in the commercial growth of an emerging technology platform.
Direct collaboration with the founder and meaningful input into go-to-market strategy.
Ownership of the sales process with the autonomy to execute and improve it.
A flexible, results-oriented working environment.
Competitive compensation aligned with experience and performance.
Opportunities for increased responsibility as the business grows.